The 2024 “Charm of Jiangsu” domestic tourism promotion case exchange and sharing event was recently held in Nanjing, where the top ten cases and outstanding cases were announced. Changzhou’s "Taihu Bay Music Festival" was selected as one of the top ten, while two other cases, "Deepening the Cultural Connotations of Qingguoxiang Historic Block to Build a 'Cultural Icon' in the Historic Urban Core of Changzhou" and "Unveiling the New Picture Scroll of 'Blessed Jintan, Idyllic Jiangnan'" were recognized as outstanding cases.
The Taihu Bay Music Festival is one of the largest music festivals in the Yangtze River Delta, with a history of attracting over 100 million views on social media. Thanks to years of promotional efforts, the festival has built a strong market presence and brand influence. By 2024, it has been held nine times, each edition attracting more than 100,000 music fans and generating over 500 million yuan in related consumption, including tourism and hospitality in surrounding areas.
Since its full opening, Qingguoxiang Historic Block has deeply explored cultural resources, adapting to local conditions to create a unique brand combining "Famous Scholars + Tourism." The block has developed a "1+7+14+N" museum cluster dedicated to notable historical figures. In 2024, the block hosted a series of promotional activities that were rich in cultural character, leading to a steady rise in visitor numbers, stimulating local cultural tourism consumption, and showcasing the charm of the historic urban core.
Jintan district’s cultural and tourism sector has leveraged its unique natural and cultural advantages, enhancing its regional tourism promotion efforts to appeal to diverse audiences. This has helped strengthen the appeal of the "Blessed Jintan, Idyllic Jiangnan" cultural tourism brand. Additionally, Jintan has designed and produced a series of cultural and creative products based on the Three-Star Village IP and collaborated with social organizations to develop museum-based educational courses. This approach is expanding the range of experiential opportunities for cultural relics and intangible cultural heritage, supporting secondary marketing, and enhancing the spread of cultural tourism content.
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