During the 2025 Chinese New Year holiday, spanning from January 28 to February 4, Changzhou witnessed a vibrant array of activities, with the city's cultural and tourism markets flourishing. Key tourist attractions, blocks, rural tourism sites, and cultural venues across the city collectively welcomed over 12 million visitors, marking a strong start to the Year of the Snake.
Changzhou's dynamic consumer energy and cultural appeal drew attention from both domestic and international media, including CCTV (China Central Television). The city’s diverse offerings, featuring cultural celebrations, festivals, and scenic attractions, catered to all tastes.
In Liyang, Changzhou’s county-level city, Tianmu Lake Park and Nanshan Bamboo Forest offered free entry, with events such as the "Fishermen's New Year Celebration," "Relaxing in Fresh Hot Springs," "Reclining in Good Fortune," and the "Paying Tribute to National Treasures" cultural gala drawing large crowds. Meanwhile, China Dinosaurs Park hosted a series of exciting events, including the "Grand Imperial Fire Ceremony," "Fire Dragon and Fire Tiger" and "Flying Fire Jugs" performances, along with the traditional “iron flower” performance and lantern show, all of which attracted tourists from across the country.
In Jintan district, the Oriental SaltLake Resort, located at the foot of Mount Maoshan, transported visitors to a magical blend of ancient and modern heritage. The "Mountain Festival" theme featured intangible cultural heritage experiences, traditional rituals, temple fairs, local food, and lively performances, fully immersing guests in the festive atmosphere. Additionally, Maoshan Forest World offered the trending Ice and Snow program, where visitors could enjoy snow-themed experiences, snow trains, skiing, and other winter sports in a "Snowy Wonderland."
In Wujin district, Joyland Amusement Park, Camping Valley, and Filial Piety Park emerged as new must-visit spots for tourists. Meanwhile, Yancheng Chunqiu Amusement Land blended culture, festive atmosphere, and immersive experiences, epitomizing the new wave of cultural tourism.
In downtown Changzhou, historic Qingguo Lane hosted continuous activities throughout the eight-day holiday. At Tianning Temple, the "Yi Si New Year Blessings” combined traditional Chinese aesthetics with a national style, attracting both new and returning visitors.
In Xinbei district, the Changzhou Museum saw a remarkable surge in attendance, welcoming nearly 120,000 visitors during the holiday, marking a 140% increase year-on-year. The museum's cultural and creative products earned 1.02 million yuan in revenue, a 292% year-on-year growth.
Data from the Ctrip platform revealed that Changzhou's average hotel nightly rate and total ticket sales ranked first in Jiangsu province during the holiday, reflecting strong momentum in the city’s cultural and tourism consumption. Over 60% of visitors came from outside the province, with more than 50% of them under 35 years old, highlighting Changzhou's growing appeal among younger travelers.
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